Purpose can’t be measured: Myth 6

In the sixth of our series of how has purpose transformed some of the world’s largest brands, we see how purpose needs to be measured to show its effects on an organisation.

People sometimes see purpose as a fluffy concept – and this can lead to scepticism. To show it’s more than just words, it needs to be measured to demonstrate a business progressing towards its vision. 

If you believe your business is improving the world, you need to have evidence to back up your claim. Many assume there’s no way of measuring the effects of purpose...

To continue reading this article you need to be registered with Recruiter . Registration is FREE and only takes minutes. Register here or sign in below if you already have an account.

Already registered? Login

Don't have an account?

Register for FREE today to access all premium online content and select your email preference.

We're here to help

If you have queries about accessing premium content, contact a Recruiter sidekick at mysidekick@recruiter.co.uk for more information or call +44 (0) 208 950 9117.

Gemma Julia and Jennifer

Snack attack: Mondelez trio sorts out talent acquisition

Professionalising the talent acquisition (TA) function in a multi-national corporation would be m

Is our health paying the price for flexibility?

Broster Buchanan, a consultancy that partners with employers to help attract and retain talent, i

HR 25 March 2019
Gender and Diversity

Big talking point: Closing the gender gap

2018 could well go down in history as the year that injected much needed urgency into the debate

12 February 2019
Women leading females iStock

Insight: Has the working population's personality changed?

Many studies look at different aspects of personality in relation to factors such as age and year

12 February 2019
Top