Purpose is a one-off internal campaign: Myth 6

In the fifth of our series of how has purpose transformed some of the world’s largest brands, we see explode the myth that purpose is a one-off campaign for firms.

With 15% of employees engaged worldwide with their work, you’d struggle to over-estimate the ongoing value of purpose. People increasingly want to work in organizations with an ambition beyond maximising returns for shareholders. They want to contribute to something bigger. This is influencing the employers they choose, how long they stay and their performance.

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