Purpose is not a CEO’s job: Myth 3

In the third of our series of how has purpose transformed some of the world’s largest brands, we examine the myth that purpose isn’t applicable to the CEO.

To get the best from employees, businesses need to give them inspiring and meaningful work. In short, they require purpose. And by championing that purpose, CEOs can guide organisations to remarkable results.

This is why businesses must find a way to articulate their purpose in a way that’s clear and relevant. With the right words in place, your senior team needs...

To continue reading this article you need to be registered with Recruiter . Registration is FREE and only takes minutes. Register here or sign in below if you already have an account.

Already registered? Login

Don't have an account?

Register for FREE today to access all premium online content and select your email preference.

We're here to help

If you have queries about accessing premium content, contact a Recruiter sidekick at mysidekick@recruiter.co.uk for more information or call +44 (0) 208 950 9117.

Katie George

Pitching for culture

Something approaching unabashed joy dances across Katie George’s face at virtually every juncture

Marketing & Sales, Retail 13 August 2018

Myth 5: Purpose is a one-off internal campaign

With 15% of employees engaged worldwide with their work, you’d struggle to over-estimate the ongo

2 July 2018
Insight Employees in and out of building Ikon

Rewards and referrals: ERPs are here to stay

Employee referral programmes (ERPs) are a popular method of recruitment for in-house recruiters,

HR 18 June 2018

Purpose is just for Millennials: Myth 4

It’s no secret that a great purpose helps businesses to recruit and retain the best people.

24 April 2018
Top