The new brand will initially focus on the DACH (Germany, Austria and Switzerland) region, according to a company statement. This comes at a critical time for the German economy and the future development of its IT sector, the statement said. Plans are already underway to further deploy the brand across the group’s global office network.

At the end of 2022, Germany had a shortage of 137,000 IT professionals according to technology trade body Bitkom. The same study found that it takes an average of seven months to fill a vacant IT role, highlighting the scale of the challenges faced by businesses in the DACH region, the statement said.

Headed by Alex Gerritsen, the Keller West brand sits alongside The SR Group’s other search and recruitment brands (Brewer Morris, Carter Murray, Frazer Jones and Taylor Root), which currently serve international businesses across roles in tax, treasury, finance, legal, risk and compliance, marketing, sales and human resources.

Gerritsen has over 20 years in the recruitment industry, and previous experience in launching and growing recruitment brands in Germany and other European markets. 

Over the past five years, The SR Group has placed more than 15,000 employees into businesses across more than 55 markets.

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