Redwigwam wins investment from Northern Powerhouse to expand

Flexible workers provider Redwigwam has secured investment from the Northern Powerhouse Investment Fund to fuel the next phase of its expansion.

The four-year-old, Liverpool-based company received the funding from NPIF – Maven Equity Finance, managed by Maven and part of the Northern Powerhouse Investment Fund. 

Founded by serial entrepreneur Lorna Davidson, Redwigwam has experienced a number of wins this year in terms of clients and use of its AI-powered 24/7 Availability Service platform. The technology has been compared to an online dating site, with the platform using algorithms to match within minutes workers with employers’ short-term or ad-hoc opportunities with 98% of posts filled within four hours.

During the Covid-19 pandemic, Redwigwam has supplied extra workers needed by food retailers, logistics providers and other companies on the front line of combating the crisis, a company statement said.

The company currently has around 130,000 workers and 3,500 employers on its database. During the pandemic, Redwigwam has waived its fees for businesses registering to use the online, AI-powered tech platform.

Clients include Morrisons, Tesco, Kellogg’s, SimplyCook, the Snaffling Pig Company, Organix and Revolution Bars.

Davidson spoke about her company and its flexible models of working at Recruiter’s November 2019 Northern Powerhouse event in Manchester.

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