YouTube enabling recruiters to reboot and refresh
5 February 2014
Recruiters are being told to reboot and refresh the way they go about hiring candidates, realising its time to embrace new behaviours and technologies, instead of fearing them.
Wed, 5 Feb 2014 | By Matt BodimeadeRecruiters are being told to reboot and refresh the way they go about hiring candidates, realising its time to embrace new behaviours and technologies, instead of fearing them.
Speaking last week at the Enhance Media Year Ahead 2014 online recruitment conference, attended by Recruiter, Alex Lowe, industry head at Google, believes the regular CV may have had its day and it’s time for recruiters to “challenge the status quo”.
Over 12bn videos were viewed on YouTube in 2013, and recruiters are starting to realise the video channel could be the route to take in terms of bringing in new members of staff.
Unilever, KFC and Heineken in particular are all companies embracing YouTube to help them hire new candidates.
Heineken proved how a YouTube video could work in terms of finding the right candidate, with its video going global and attracting 5m plus views, leading to its HR site experiencing a 279% uplift in visits.
The world is constantly changing in a fast and unpredictable way, Lowe told the audience. By 2020, the global population has been forecast to reach 8bn, of which 100% are expected to have internet access, he added.
For a company to succeed they must exceed this pace of change and constantly remain up to date with the latest technological happenings, he concluded.
Speaking last week at the Enhance Media Year Ahead 2014 online recruitment conference, attended by Recruiter, Alex Lowe, industry head at Google, believes the regular CV may have had its day and it’s time for recruiters to “challenge the status quo”.
Over 12bn videos were viewed on YouTube in 2013, and recruiters are starting to realise the video channel could be the route to take in terms of bringing in new members of staff.
Unilever, KFC and Heineken in particular are all companies embracing YouTube to help them hire new candidates.
Heineken proved how a YouTube video could work in terms of finding the right candidate, with its video going global and attracting 5m plus views, leading to its HR site experiencing a 279% uplift in visits.
The world is constantly changing in a fast and unpredictable way, Lowe told the audience. By 2020, the global population has been forecast to reach 8bn, of which 100% are expected to have internet access, he added.
For a company to succeed they must exceed this pace of change and constantly remain up to date with the latest technological happenings, he concluded.
