Mon, 11 Nov 2013A survey of 200 in-house recruiters from recruitment agency VMA Group has found that cost saving is a bigger driver than control of the employer brand for keeping recruitment functions in-house.

Just over half (52%) of the 200 people surveyed by the corporate and marketing communications recruiter labelled cost saving as a ‘key motivation’, compared with 46% saying the same on having control of their employer brand.

While 71% of those questioned say they believe they can source mainstream entry-to-mid-level talent directly, 77% said they were likely to seek outside help when recruiting specialist roles.

• See the November edition of Recruiter, out this week, for two reports on concerns and priorities in in-house recruitment and recruitment process outsourcing (RPO).