Plugin Recruiter is a new recruitment platform that aims to make it much easier for employers to integrate video and rich media into their recruitment campaigns. 

Founder Chris Heron told Recruiter that while everyone is talking about using video in recruitment, it has been cost-prohibitive for many organisations. “We came to the conclusion that you have to have a decent service provider at the right cost and it has to be frictionless for the employer,” he said. “There is a definite appetite for using video, especially from direct recruiters.”

After a candidate applies for a vacancy on a job board, they are sent to an employer-branded microsite or bespoke website built by Plugin Recruiter where they can view one or more recruitment videos from that employer. It could be a ‘day in the life’, meet the team or an overview of the company, and they are also able to ask questions on a social media-style wall. 

The employer’s responses to these are posted on the wall for subsequent candidates to see. The employer can feature as many videos as they want along with Twitter and Facebook feeds, and links and photographs. Once the candidate applies for a job, they are put through an online assessment to give the employer an indication of their suitability. 

Essentially, Plugin Recruiter is offering to build clients a rich media career site but rather than charge for its services it is deriving revenue from the mark-up on the job board advertisement placed. The company is able to offer the service for free because another business in its portfolio is Cast Recruitment Videos, one of the biggest recruitment and employer branding video companies in the UK. 

Former recruiter Heron started using video out of necessity when he set up a business in the South of France. “I had to find ways of working remotely and starting using video and technology to help a client,” he says.