Two sales recruiters are defying the downturn by setting up an agency in Cardiff, South Wales.

Duncan Powell and his business partner Dale Williams opened Yolk Sales Recruitment on 5 January and told Recruiter that Cardiff was “massively up and coming” and the largest contact centre growth area in the UK.

Powell says the downturn “does not appear” to have hit South Wales as hard as other areas of the UK.

The business will be solely sales recruitment, said Powell, adding that demand for competent sales professionals actually grows in a downturn.

The partners aim for steady organic growth during 2009.