European business social networking site Viadeo has purchased Indian rival ApnaCircle.com.

Viadeo, which also has operations in China and Mexico, is set to target Europe and emerging countries. Its strategy is based on two central points: the opening of regional offices and relationship building with local business leaders.

Viadeo will retain the name ApnaCirlce.com which is already adapted to Indian business habits and ApnaCircle’s 350,000 members will join the 6.5m members of Viadeo. Viadeo hopes to get this number to 1m by the end of the year.