Two sales recruiters are defying the downturn by setting up a recruitment business in Cardiff, South Wales.

Duncan Powell and his business partner Dale Williams have not been deterred by recruiters going out of business in other parts of the UK and opened Yolk Sales Recruitment on 5 January.

“Cardiff is massively up and coming”, he says. “It is still driving forward from a contact centre perspective - the largest growth area in the UK.”

Powell says the downturn “does not appear” to have hit South Wales as hard as other areas of the UK.

The business will be solely sales recruitment, with both partners using their experience in sales and sales recruitment.

“In a downturn, it is more important than ever for companies to have a strong and competent sales force,” he adds.