IT recruiter Jenrick CPI (Computer Personnel International) has announced that it has re-branded as Jenrick IT.

The firm says that one of the main reasons for the name change was to align the division more closely with the other divisions of the Jenrick Recruitment Group.

Philip Fanthom, managing director of Jenrick IT, says: “It has been something we have been considering for the last five years, especially when we rebranded the entire Jenrick Group in 2005.

“We felt the need to clarify our place within, not only the Jenrick Group, but also the recruitment market. The CPI brand signified our ability to source candidates on a global scale, which is a key strength, but the Jenrick IT brand more accurately reflects the markets and customers we served, and also made it much easier for new people coming in contact with our company to quickly understand our service offering.”

Jenrick IT  adds that the name change will be gradually implemented throughout the company over the coming months.