Recruiters should prepare for an increasingly mobile future if industry predictions are correct. Independent research company Forrester predicts mobile internet adoption will grow from 13 to 39% in Western Europe by 2014 and the next decade will see it replicate the success story of the PC-based internet.

One of the early experimenters in the mobile space is Harvey Nash, which launched an Apple iPhone service in 2008. Strategic development director Robert Grimsey told Recruiter that its mobile applications have “surpassed” expectations and moved from being an ‘experiment’ into something much more central to its digital strategy. It has seen 1,800 downloads of its Career Manager app for the iPhone (it is currently 15 in the iTunes free business apps chart) and almost 6,000 for Nokia’s platform.

“Just in terms of sheer quantity, almost 8,000 downloads is quite staggering for us,” said Grimsey. “If we’d invested similar effort in, say, creating a downloadable pdf, or launching a mini website with similar information, we’d only expect a fraction of this uptake.”


www.harveynash.com
www.forrester.com