Following its use of the online music provider Spotify to attract cabin crew, international airline company Emirates told Recruiter that it will continue to test new channels to meet the need for its aggressive expansion.

“We are looking at new ways we can reach the best. We will continue to do this moving forward not only within the advertising realm but also through an integrated approach within all the communications mediums available to us,” said an Emirates spokesperson. “There will be a strong focus in future on digital and mobile communication and activations based on where our audience is and how they are receiving their daily information fix.” Emirates is also revamping its careers website. “Our target for this fiscal year is to recruit 4,000 cabin crew to add to our pool of over 12,000,” said the spokesperson.

Spotify was used to target 18-35-year-olds via banner and audio adverts. The campaign matched songs such as Simply the Best, Wonderful Life and We are Family with reasons to look for a job at Emirates.

www.emirates.com