Creative, media and marketing recruiter Ad Lib has launched a technical division, Ad Lib Techies, specialising in IT professionals in the same industries.

The new division will handle both creative and technical positions.

Frank Hutton, director of Ad Lib, says: “Many of our existing clients, both creative agencies and larger corporate businesses were increasingly asking if we could help with their technical recruitment needs as well as providing them with creative and account handling staff. It wasn’t a route we’d actively pursued before. Three months in, it’s clear that the market’s ripe for a newcomer in that sector and we’re pleased it’s us.”