Online activity

Building personal brand frequently goes on the back-burner for busy recruiters more focused on presenting others.

As Paul Maxin, founder of Max Intalent and currently interim VP talent acquisition at Zalando SE in Berlin, succinctly puts it: “Top talent attracts top talent.” Those recruiters who are adept at using the online environment for sourcing often miss a trick by not using it build their brand. “Recruiters need to be present where candidates are,” says Maxin. Tony Restell,...

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