New to Market

28 April 2025
Life sciences, Engineering

NEW TO THE MARKET: 28 APRIL-2 MAY 2025

• Jobmatch Sweden, a leader in occupational psychological testing, is expanding in Norway through a new partnership with consulting firm Sund Raad. Sund Raad, which focuses on enhancing employee engagement for small and medium-sized businesses, will integrate Jobmatch’s DNV-certified Talent test into its services. This marks Jobmatch’s second partnership in Norway, following its 2022 collaboration with Hapro Jobb og Karriere. Jobmatch Talent is a scientifically validated tool used for recruitment and employee development, according to the company press release.

• STEM recruitment specialist Matchtech has launched STEM Futures, a free, on-demand employability platform aimed at helping young people break into engineering and technology careers. The programme includes expert-led sessions on job search strategies, CV writing, interviews and personal development, and is part of Matchtech’s broader initiative to address the STEM skills gap and support emerging talent.

In addition, Matchtech has awarded the first two grants from its Materna Fund, a £2.5k bursary created to support engineering students facing financial hardship. The inaugural recipients, Sergio Carreno Vargas and David Sarembock from the University of Portsmouth, are using the funds to focus on their studies and development without the added pressure of financial strain.

• Meet Life Sciences has launched Synergy, a new standalone service designed to tackle people capability challenges in the life sciences sector that go beyond recruitment. As part of Meet’s evolution into a full-service talent solutions partner, Synergy offers tailored support in areas like workforce planning, leadership development, skills mapping, culture embedding and organisational design. Led by vice-president Kirsty Wilson, the service is built specifically for the life sciences industry and is focused on delivering measurable, outcome-driven solutions. Unlike traditional consulting, Synergy provides hands-on support from design through to implementation, helping clients build the capability needed to grow, adapt and lead in a competitive global market.

• Right Management, part of ManpowerGroup, has launched a refreshed brand strategy called ‘The Right Way’. It’s a human-centred, data-backed framework that aligns workforce development with business strategy. The new identity centres on ‘The Right Way loop’, a distinctive visual element with modern colours and typography that will be used across all brand touchpoints.

25 April 2025
Construction & property, Graduates/Apprentices/School leavers

National student lettings agency launches apprenticeship scheme

In a bid to support young people and grow skilled and knowledgeable individuals for the student lettings sector, loc8me recently launched its 18-month programme, which is open to anyone aged 16-18. The scheme will offer hands-on experience, mentorship and the opportunity to engage in paid work.

Raffaele Russo, founder of loc8me, said: “We’re thrilled to launch this apprenticeship programme, giving young professionals a real chance to learn, grow and begin building a career in an exciting industry.

“Now more than ever, young people are seeking opportunities, guidance and goals to pursue. With this programme, we’re investing in their future – and in the future of the lettings sector.”

Apprentices will have the chance to study the theoretical and practical elements of the lettings industry, and on starting, they will be given a mentor from the loc8me team to support their development via regular meetings throughout the course.

loc8me now operates in 13 major university cities across the UK, including Loughborough, Durham, Nottingham, Manchester, Leeds, Cardiff, Newcastle, Birmingham, Liverpool, Leicester, Hull, Bath and Bristol.

Freya Watson-Russo, academy co-ordinator, said: "At loc8me, we’re committed to nurturing the next generation of letting agents. … We’re giving young people the chance to build a future, gain confidence and carve their own path.”

Founded in 2008 by Russo, loc8me manages more than 2,500 properties and employs more than 75 staff members.

(L-r) Apprentice Ollie Coe, loc8me's marketing assistant and academy co-ordinator Freya Watson-Russo and apprentice Isabel Tebbutt ©loc8me

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14 April 2025
Creative/Digital/Media, Engineering

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

• Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025
Creative/Digital/Media, IT/Telecoms

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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10 April 2025
Creative/Digital/Media, Executive search, IT/Telecoms, HR, Accounting/Finance

NEW TO THE MARKET: 7-11 APRIL 2025

• UK recruitment firm HRGO has launched ‘Betty’, an AI agent tackling recruitment ghosting by ensuring all job applicants receive feedback. Since its December 2024 launch, Betty has provided personalised insights to over 40,000 candidates. A survey of 1,000 users found 90% valued the feedback, addressing a major frustration in the hiring process at scale. Betty was named after Elizabeth ‘Betty’ Parkinson, the founder of HRGO back in 1957.

• Recruitment firm Sowena Group has moved into new headquarters in Manchester city centre. Perran Cooke launched Sowena Group last summer after more than a decade in the recruitment industry, including roles as regional MD for the North at executive search company PSD Group and as a director at Axon Moore. Sowena now has a team of five and has taken office space at The Tootal Buildings on Oxford Street. The company statement says Sowena Group is expected to deliver more than £650k in revenue this year.

Senior recruitment consultants Dave Kreitz and Mackenzie Harrop have joined Sowena in recent weeks, along with Leah Allen as head of marketing and Megan Buckley as marketing executive. Cooke said he expects the team to grow to 10 by the end of this year, creating roles for recruitment consultants, back office and support staff, market research specialists and a non-executive director. Sowena Group focuses on senior finance posts in high-growth and private equity and venture capital-backed businesses across the North-West and beyond.

3 April 2025
Creative/Digital/Media, Executive search, IT/Telecoms, HR

Dragon-backed Chapter 2 boosts talent offering with transformation service

Backed by Steven Bartlett (from BBC Dragons’ Den and his Diary of a CEO), this strategic expansion aims to solidify “Chapter 2’s 360-degree talent solutions offering, delivering comprehensive, data-driven solutions to the most pressing talent challenges facing businesses today”, according to a company statement. 

Spearheading the new service is talent strategy director David Brammer. The Transformation & Advisory practice will tackle every area of talent acquisition, from capability and capacity to hiring process optimisation and workforce planning. The practice will also provide talent strategies to prepare businesses for AI-focused roles for the future of work.

As part of this offering, Chapter 2 will conduct in-depth talent and hiring audits, identifying opportunities and reducing hiring-related challenges, through structured hiring diagnostics and benchmarking. 

The service also includes recruitment efficiency assessments, policy and risk evaluations (including IR35 compliance) and contingent workforce strategy development.

Leo Harrison, founder and CEO of Chapter 2, says: “Establishing the Transformation Advisory completes our 360 offering, making sure that we’re able to provide solutions to both common and uncommon challenges that companies face in not only today’s workplace, but the one of the future.”

With 26 years’ experience leading global talent acquisition strategy for brands such as Boots, Kingfisher and Ocado, Brammer will be supported by experienced hire Marta Wasowicz, as the director of advisory and transformation.

L-r: Steven Bartlett, Marta Wasowicz, David Brammer, Leo Harrison ©Chapter 2

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2 April 2025
Executive search, IT/Telecoms, HR

55/Redefined launches SaaS platform Me/Redefined

This digital, data-driven solution aims to deliver age intelligence, career coaching and strategic workforce planning insights, empowering businesses to extend careers, retain critical skills and navigate the global skills crisis with confidence.

Despite falling birth rates, rising life expectancy and a growing midlife workforce, according to a company statement 93% of over-50s feel unsupported by their employers in midlife, with a lack of intelligence on this workforce making it difficult for leaders to plan ahead. Me/Redefined aims to deliver the insights, coaching and necessary tools to change that.

Me/Redefined is more than just a coaching platform, “it’s a career transformation and intelligence hub”, says the company statement. Designed for organisations with 5,000+ employees, Me/Redefined enables HR, L&D, and executive leaders to retain and repurpose critical skills, leverage data-driven workforce insights, and reduce legal and financial risk.

With a focus on confidentiality and security, Me/Redefined puts employees in control of their career journey. 

Lyndsey Simpson, CEO of 55/Redefined, says: “With Me/Redefined, we are redefining what it means to have a career in your 50s and beyond, helping organisations build cultures where experience is recognised, skills are nurtured and careers are extended rather than cut short.”

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31 March 2025
Education, Hospitality/Leisure

A Shropshire lass returns to bring Harmony at Home to the region

Having trained at the renowned Norland College, where childcare professionals earn their prestigious Norland badge, Emma Good (pictured) has spent years working with high-net-worth families, ensuring the very best in childcare, discretion and household management. According to a company press release, she is returning back home to Shropshire to bring back that same level of excellence for Harmony at Home.

Founded by Norland-trained nanny Frankie Gray, Harmony at Home has been providing high quality recruitment services for parents and principals in London, the UK and internationally since 2004. 

From nannies, household staff and maternity nurses to more specialised help, such as the mobile crèche and parent consultancy, the agency claims it provides the right childcare for families, whatever their requirements. 

Commenting on the new office, Gray said: “We are absolutely delighted to welcome Emma Good to the Harmony at Home family. As a highly trained Norland Nanny with an outstanding reputation, her expertise and dedication to excellence will bring an unparalleled level of childcare and household staffing to families in Shropshire and the Malvern Hills, along with surrounding areas. Her return home marks a truly exciting milestone for the region.”

Emma Good ©Alex Rickard Photography

Harmony at Home Shropshire & Malvern Hills services include Norland and other highly qualified nannies, SEN nannies, multilingual nannies, private tutors & governesses, household staff and estate management.

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