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WPP chief urges buyers to value brands over cost cuts
... a stable partnership with clients and invest in its own creative talent to ensure client success. Sorrell warned purchasers that ... spend. Most of the spend goes on advertising space in media such as newspapers, radio, TV and the Internet. The effect of cutting ...
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Still more room for more emotional intelligence in the boardroom
April 2012 Back in 2008 before all the recent media coverage regarding Women on Boards and the Lord Davies review in February ... through innovation and penetrating new markets, the need for creative thinking and cultural understanding of customers and employees has ...
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The great escape
... struck out years ago. Self-employment conjures up images of creative freedom, no boss, business lunches, financial independence, and the ... local Council, advertisements in the local press and other media, and local enterprise agencies are all sources of information on ...
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Shane Lynch
... of today’s Islington Council workers, which include “creative thinking, innovation and flexibility, being able to work in that kind ... facing “a whole new world”, one characterised by social media and Google, that his staff had not experienced before. Similarly, Lynch ...
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Is procurement really a strategic function?
... categories that it purchases, we would see everything from creative agencies and media to raw materials, packaging and contract manufacturing. On these ...
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Looking ahead
... planning for a fresh new start to the year has begun. Social media start-ups are coming out of every corner. Social recruiting techniques ... Recruitment consultancies and agencies that offer more creative and flexible solutions will see the most traction next year. Those who ...
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Dean Royles
... ‘industry’, then we start to be more imaginative and creative about what the answer of the ‘possible’ is, rather than being ... values. The second area is the growing awareness of social media in recruitment, and I’m sure this will be significant in the next few ...
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Yell campaign takes on a second life of its own
... Recruiter, adding that Second Life users, who tend to be creative and innovative, are a good fit for the Yell brand. "And it's also ... how next to best make use of Second Life and other emerging media technologies. In the meantime, TMP Worldwide's US office will be ...
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SAP's big bang theory to attract talent
... is hard to understand,” says Robin Dagostino, head of creative media team. “But while code is abstract and cold, SAP and its employee’s ...
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How to build your personal business brand
... without the use of content marketing, PR and social media. But putting yourself out there online is so much more than sending a few ... your creativity as a technician at the front-end to becoming creative as a business owner. This transition to thinking about delivering ...