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  1. Making an exhibition of yourself

    ... what they want to achieve - sponsorship should be seen as a commercial undertaking they can get benefits from. The accounting sector tends ...

  2. How to beat the heat

    ... weather forecasts produced by the Meteorological Office for commercial users. Enterprise software company SAP, for example, already sells ...

  3. Just buy it

    ... Nike USA, aged 40 1976: Joins British Nuclear Fuels as commercial trainee and buyer after leaving Kingsway School, Chester, with 8 ...

  4. Courting the customer

    Marketing has classically been defined as “satisfying customer needs at a profit”. But when you look at the behaviour of some of the people who call themselves marketers, it is often difficult to work out where the “profit” bit comes in. ...

  5. In the director’s chair

    ... retaining a narrow functional perspective. A strong sense of commercial nous is required – not just in terms of the work of the purchasing ...

  6. Countdown to IR35 legislation in the private sector begins

    ... status is set accurately.” Mark Beal-Preston, chief commercial officer at Optionis Group, which includes First Freelance, added: ...

  7. Gold standards

    ... says ter Voorde. “It has to become part of your commercial relationship and can create a better understanding.” Premier ...

  8. Forbidden fruit

    ... by the purchasing officer, specifying that the price and commercial terms were considered to be fair and reasonable in the ...

  9. Blowing blowing gone

    ... The first bubble of the industrial age occurred with the commercial application of rail transport in the 1820s. The first railways were ...

  10. Feeding Britain’s healthy appetite

    ... and take their custom elsewhere. Margreet Westerhuis, commercial director of Fresh & Wild, says: “It’s important that we order ...

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