Courting the customer
13 September 2012
In the second in our series examining the work of other functions, Jane Simms explains why marketing is now every employee’s job
Marketing has classically been defined as “satisfying customer needs at a profit”. But when you look at the behaviour of some of the people who call themselves marketers, it is often difficult to work out where the “profit” bit comes in.
Far too many of them appear to concentrate on spending money rather than making it. In this respect, marketers are their own...