Is logistics sexy? Yes, said PR consultant Sue Finnegan, and logisticians should flaunt their wares more often. Delegates felt that their lack of an identifiable image hindered attempts to attract graduates. Finnegan suggested that there must be a determined effort to have logisticians portrayed in the media as problem-solvers.
Search Page
Is logistics sexy? Yes, said PR consultant Sue Finnegan, and logisticians should flaunt their wares more often. Delegates felt that their lack of an identifiable image hindered attempts to attract graduates. Finnegan suggested that there must be a determined effort to have logisticians portrayed in the media as problem-solvers.
Paul Shaw
John Wiley, £37.50
Rating: 3/5
American purchasing directors are twice as likely as their European counterparts to use an intranet website to communicate with their internal customers, according to a survey of conference delegates in the UK and the US.
The government has appointed Derek Higgs, chairman of Prudential Portfolio Managers, chairman of its privatised private finance initiative task force, Partnerships UK. Adrian Montague, chief executive of the PFI task force, will be deputy chairman.
Company cars account for more than half of all new UK car registrations, well above the European average, a survey by Datamonitor has revealed. It found that fierce competition among car manufacturers had resulted in increased discounts to the fleet sector and that outright purchase, and finance and operational leasing were the most popular company car acquisition methods in Europe.
Mobile telephone operators able to develop strongly branded Internet portal sites, which provide directories and make it easy for customers to access other websites, are likely to emerge as winners in the battle to dominate the mobile e-commerce market, according to a study by Cambridge-based consultancy Analysys.
The EU’s push to introduce complex new legislation could actually hinder European e-commerce, argues Paul Abbiati
Adrian Slywotsky and David Morrison
Nicholas Brealey Publishing, £18
Rating: 3/5