How Digital is Your Business?_2
3 April 2012
Adrian Slywotsky and David Morrison
Nicholas Brealey Publishing, £18
Rating: 3/5
Hey, look - it’s another book about e-commerce, which for a small fee will enable your company to be a world beater. However, the well-qualified authors have thought about this problem of a glut on the market, describing it as a book about digital business and not e-business. The distinction is well made, the focus being to explain, with strong case studies, how a...