Effective marketing is all about customer satisfaction, and the ‘marketing mix’ theory is one way of identifying what is needed. George Runciman explains what it means in practice
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Supplier development doesn’t end when a deal is signed. In the final article of our series, David Birch explains how relationship management can help to ensure that things run smoothly from day to day
Purchasers need to pay more attention to change management if they are to reap the benefits of indirect e-procurement, argues Alf Noto
Independent monitoring of outsourced services is a must for local authorities, even if it means using a second tier of consultants, says Richard Knodt
The latest innovation in information technology promises to give you cost-effective computer systems without any of the stresses - or equipment. Geraint John explains
You may not expect to find professional purchasing rearing its head among the exhibits of London’s museums, but that is exactly what’s happening as procurement’s influence spreads. Vanessa Pawsey reports
A newly revised set of syllabuses for the foundation stage of the CIPS diploma start this autumn. In the first of a series of articles, Georgina Sear provides an overview of the changes
Sourcing materials from as far afield as China is all part of the business of getting the latest chart hits into the shops, as Rosie Blau discovers
Often regarded as part of the legal boilerplate of a contract, intellectual property rights are increasingly important and must be safeguarded. Peter Marsh and Frank Griffiths explain why
Employee welfare and staff empowerment are not just human resources issues - they are key, in marketing terms, to keeping your customers coming back for more. Jacqui Bishop explains