Customer satisfaction

Employee welfare and staff empowerment are not just human resources issues - they are key, in marketing terms, to keeping your customers coming back for more. Jacqui Bishop explains


Did you know that if you buy so much at the Swedish home furnishings store Ikea that you need three shopping trolleys, rather than get a discount for bulk buying, you have to pay a £5 surcharge? Neither did I until a recent visit. That discovery proved the last straw for me. I was already close to the end of my tether when no staff were available to help access...

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