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New to Market

28 April 2025
Life sciences, Engineering

NEW TO THE MARKET: 28 APRIL-2 MAY 2025

• Jobmatch Sweden, a leader in occupational psychological testing, is expanding in Norway through a new partnership with consulting firm Sund Raad. Sund Raad, which focuses on enhancing employee engagement for small and medium-sized businesses, will integrate Jobmatch’s DNV-certified Talent test into its services. This marks Jobmatch’s second partnership in Norway, following its 2022 collaboration with Hapro Jobb og Karriere. Jobmatch Talent is a scientifically validated tool used for recruitment and employee development, according to the company press release.

• STEM recruitment specialist Matchtech has launched STEM Futures, a free, on-demand employability platform aimed at helping young people break into engineering and technology careers. The programme includes expert-led sessions on job search strategies, CV writing, interviews and personal development, and is part of Matchtech’s broader initiative to address the STEM skills gap and support emerging talent.

In addition, Matchtech has awarded the first two grants from its Materna Fund, a £2.5k bursary created to support engineering students facing financial hardship. The inaugural recipients, Sergio Carreno Vargas and David Sarembock from the University of Portsmouth, are using the funds to focus on their studies and development without the added pressure of financial strain.

• Meet Life Sciences has launched Synergy, a new standalone service designed to tackle people capability challenges in the life sciences sector that go beyond recruitment. As part of Meet’s evolution into a full-service talent solutions partner, Synergy offers tailored support in areas like workforce planning, leadership development, skills mapping, culture embedding and organisational design. Led by vice-president Kirsty Wilson, the service is built specifically for the life sciences industry and is focused on delivering measurable, outcome-driven solutions. Unlike traditional consulting, Synergy provides hands-on support from design through to implementation, helping clients build the capability needed to grow, adapt and lead in a competitive global market.

• Right Management, part of ManpowerGroup, has launched a refreshed brand strategy called ‘The Right Way’. It’s a human-centred, data-backed framework that aligns workforce development with business strategy. The new identity centres on ‘The Right Way loop’, a distinctive visual element with modern colours and typography that will be used across all brand touchpoints.

25 April 2025
Construction & property, Graduates/Apprentices/School leavers

National student lettings agency launches apprenticeship scheme

In a bid to support young people and grow skilled and knowledgeable individuals for the student lettings sector, loc8me recently launched its 18-month programme, which is open to anyone aged 16-18. The scheme will offer hands-on experience, mentorship and the opportunity to engage in paid work.

Raffaele Russo, founder of loc8me, said: “We’re thrilled to launch this apprenticeship programme, giving young professionals a real chance to learn, grow and begin building a career in an exciting industry.

“Now more than ever, young people are seeking opportunities, guidance and goals to pursue. With this programme, we’re investing in their future – and in the future of the lettings sector.”

Apprentices will have the chance to study the theoretical and practical elements of the lettings industry, and on starting, they will be given a mentor from the loc8me team to support their development via regular meetings throughout the course.

loc8me now operates in 13 major university cities across the UK, including Loughborough, Durham, Nottingham, Manchester, Leeds, Cardiff, Newcastle, Birmingham, Liverpool, Leicester, Hull, Bath and Bristol.

Freya Watson-Russo, academy co-ordinator, said: "At loc8me, we’re committed to nurturing the next generation of letting agents. … We’re giving young people the chance to build a future, gain confidence and carve their own path.”

Founded in 2008 by Russo, loc8me manages more than 2,500 properties and employs more than 75 staff members.

(L-r) Apprentice Ollie Coe, loc8me's marketing assistant and academy co-ordinator Freya Watson-Russo and apprentice Isabel Tebbutt ©loc8me

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14 April 2025
Creative/Digital/Media, Engineering

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

• Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025
Creative/Digital/Media, IT/Telecoms

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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24 February 2025
Marketing, Legal, HR, Accounting/Finance

New industry body AoRMA launches for recruitment marketing

AoRMA (pronounced ‘arma’) aims to bring together the UK’s recruitment marketing specialists to “drive higher industry standards, greater collaboration and increased credibility”, a statement from the new organisation said.

Founded by six industry practitioners – Chris Cranshaw (Halt), Christina Robinson (Green Umbrella), Haydn Morgans (Revolv), James Whitelock (ThinkinCircles), Neil Rudolph (RedKnows) and Robert Woodford (The Marketing Junction) – AoRMA represents over 150 years of combined experience in building and scaling recruitment marketing agencies.

The statement from AoRMA said: “By prioritising collaboration over competition, the association enables members to share knowledge, establish best practices and strengthen trust with clients. At a time when recruitment marketing is evolving rapidly, AoRMA provides a dedicated space for agency leaders to support each other, solve industry challenges and raise professional standards.”

The association launches with a framework for improving industry practice, underpinned by a code of conduct. It also offers a peer support network where agency owners and solopreneurs can exchange insights, access industry-leading knowledge and contribute to the ongoing professional development of the sector.

Members will benefit from access to a curated network of trusted business support providers, offering guidance across legal, accounting, HR and technology domains. This support ecosystem ensures agency owners can access professional advice and best practices crucial for sustainable business growth.

AoRMA membership is free and open to agencies and solopreneurs who sign the association’s charter and pass a basic vetting process. “By joining, members demonstrate their commitment to ethical, high-quality recruitment marketing, reinforcing their credibility and providing clients with greater assurance,” the organisation said.

For more information about joining AoRMA or to request a copy of the code of conduct, visit www.AoRMA.org.

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20 February 2025
Banking/Financial services, Executive search, Accounting/Finance

William Sterling Partners launches to headhunt talent in tax

The firm will be globally focused in its searches for mid to senior tax appointments, a company statement said.

Baggs (above right) has years of previous experience in tax recruitment, previously associate director – head of Europe at Pure Search, and is known for moving high-quality tax professionals and scaling recruitment teams.

Tovee (above left), also experienced in recruitment, co-owned his last firm 94TECH, which achieved a headcount of 40 and £4m net fee income, before exiting the business in September last year.

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20 February 2025
Legal, Executive search, IT/Telecoms, Accounting/Finance

Horton International expands in Europe with Portugal office

The new office, located in Lisbon, will be headed up by Afonso Carvalho, who joins as managing partner of Horton International in Portugal.

Carvalho has extensive local expertise, with experience spanning 24 years in the professional services sector, mostly in Portugal. However, with his previous C-suite and board-level appointments taking him to Belgium, Holland and Luxembourg, he brings a keen understanding of the wider executive search landscape at the European level.

According to a company statement, “Portugal marks a strategic addition to Horton International’s rapidly growing international presence”. With easy access to the rest of Europe, the Iberian nation is an advocate for technology and innovation as a means of driving economic development, the statement continues.

Horton International has a presence in more than 35 countries and 45 offices across the Americas, Europe and the Asia-Pacific region.

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19 February 2025
Transport & logistics, Agriculture, Industrial/Manufacturing, Hospitality/Leisure

NEW TO THE MARKET: 17-21 FEBRUARY 2025

• Fresh food provider Bakkavor has announced 74 new apprenticeship opportunities as part of its Apprenticeship Programme for 2025. Successful applicants will join a structured programme available across key UK regions, including Lincolnshire, London and Scotland. Applications are open now and close in June for a September 2025 start.

• Berry Recruitment has rebranded its internal recruitment division to the professional services division, following the growth of its app. The recruiter says the change comes following rapid growth of its department that now has a team of over 20 recruiters. The app has enabled the division to expand its reach across Great Britain and Northern Ireland, recruiting high-volume staff for a wide range of roles in both the public and private sectors.

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