New to Market

28 April 2025

NEW TO THE MARKET: 28 APRIL-2 MAY 2025

Jobmatch Sweden, a leader in occupational psychological testing, is expanding in Norway through a new partnership with consulting firm Sund Raad. Sund Raad, which focuses on enhancing employee engagement for small and medium-sized businesses, will integrate Jobmatch’s DNV-certified Talent test into its services. This marks Jobmatch’s second partnership in Norway, following its 2022 collaboration with Hapro Jobb og Karriere. Jobmatch Talent is a scientifically validated tool used for recruitment and employee development, according to the company press release.

• STEM recruitment specialist Matchtech has launched STEM Futures, a free, on-demand employability platform aimed at helping young people break into engineering and technology careers. The programme includes expert-led sessions on job search strategies, CV writing, interviews and personal development, and is part of Matchtech’s broader initiative to address the STEM skills gap and support emerging talent.

In addition, Matchtech has awarded the first two grants from its Materna Fund, a £2.5k bursary created to support engineering students facing financial hardship. The inaugural recipients, Sergio Carreno Vargas and David Sarembock from the University of Portsmouth, are using the funds to focus on their studies and development without the added pressure of financial strain.

Meet Life Sciences has launched Synergy, a new standalone service designed to tackle people capability challenges in the life sciences sector that go beyond recruitment. As part of Meet’s evolution into a full-service talent solutions partner, Synergy offers tailored support in areas like workforce planning, leadership development, skills mapping, culture embedding and organisational design. Led by vice-president Kirsty Wilson, the service is built specifically for the life sciences industry and is focused on delivering measurable, outcome-driven solutions. Unlike traditional consulting, Synergy provides hands-on support from design through to implementation, helping clients build the capability needed to grow, adapt and lead in a competitive global market.

Right Management, part of ManpowerGroup, has launched a refreshed brand strategy called ‘The Right Way’. It’s a human-centred, data-backed framework that aligns workforce development with business strategy. The new identity centres on ‘The Right Way loop’, a distinctive visual element with modern colours and typography that will be used across all brand touchpoints.

25 April 2025

National student lettings agency launches apprenticeship scheme

In a bid to support young people and grow skilled and knowledgeable individuals for the student lettings sector, loc8me recently launched its 18-month programme, which is open to anyone aged 16-18. The scheme will offer hands-on experience, mentorship and the opportunity to engage in paid work.

Raffaele Russo, founder of loc8me, said: “We’re thrilled to launch this apprenticeship programme, giving young professionals a real chance to learn, grow and begin building a career in an exciting industry.

“Now more than ever, young people are seeking opportunities, guidance and goals to pursue. With this programme, we’re investing in their future – and in the future of the lettings sector.”

Apprentices will have the chance to study the theoretical and practical elements of the lettings industry, and on starting, they will be given a mentor from the loc8me team to support their development via regular meetings throughout the course.

loc8me now operates in 13 major university cities across the UK, including Loughborough, Durham, Nottingham, Manchester, Leeds, Cardiff, Newcastle, Birmingham, Liverpool, Leicester, Hull, Bath and Bristol.

Freya Watson-Russo, academy co-ordinator, said: "At loc8me, we’re committed to nurturing the next generation of letting agents. … We’re giving young people the chance to build a future, gain confidence and carve their own path.”

Founded in 2008 by Russo, loc8me manages more than 2,500 properties and employs more than 75 staff members.

(L-r) Apprentice Ollie Coe, loc8me's marketing assistant and academy co-ordinator Freya Watson-Russo and apprentice Isabel Tebbutt ©loc8me

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14 April 2025

NEW TO THE MARKET: 14-18 APRIL 2025

• Manufacturing and engineering specialist Busy Bee Recruitment has relaunched its website. The refreshed online platform has a modern design and enhanced user functionality, offering an intuitive browsing experience that makes it easier than ever to explore current vacancies, submit CVs quickly and securely, access expert recruitment advice via a blog and submit vacancies directly online.

Deel, a global payroll and HR provider, has launched a suite of AI-driven products to help companies hire, manage, and pay international teams. Deel will offer an all-in-one global workforce platform integrating payroll, HR, and IT, designed to support compliant operations across borders. Key updates include: Real-Time Payroll in over 53 markets (expanding to 130+ by 2027), offering instant calculations and faster processing; Deel PEO for offering top-tier benefits without enterprise-level costs; Benefits Admin for simplified, compliant benefits management across countries; Deel Talent for streamlined recruitment via trusted agency networks; Workforce Planning, Compensation, and Engage tools – powered by AI – for smarter headcount strategy, global pay management, and employee development; IT Lifecycle Management features like MDM, IAM, and EPP, supporting global device and security control.

11 April 2025

Spotted Zebra merges Interview Intelligence and Assessment in one platform

This is technology that transcribes, analyses and evaluates conversations through an AI-powered lens. The merger connects assessment results with interview data, addressing the growing challenge enterprise talent leaders face: making confident, objective hiring decisions when candidate information can be fragmented across multiple tools.

In a statement, Spotted Zebra says that enterprise talent acquisition teams are facing twin pressures from AI-generated candidate applications and deepening skills shortages. 

The launch responds to a critical market challenge, the statement continues; while more than three in four businesses report widening skills gaps, employers are inundated with applications with around half of all jobseekers using AI tools to apply for roles. Current solutions force companies to choose between expensive, disconnected systems or compromise on either assessment breadth and depth, or a scalable interview process and structure.

“We’ve integrated Interview Intelligence with Assessment because our enterprise customers are facing unprecedented challenges in talent acquisition,” said Ian Monk, co-founder and CEO of Spotted Zebra. “By unifying these previously siloed technologies, we’re enabling talent teams to make data-informed decisions based on a complete picture of each candidate’s capabilities.”

Unlike standard Interview Intelligence tools that primarily transcribe conversations, Spotted Zebra’s implementation establishes a data framework that truly connects skill measurements across different evaluation methods:

  • Real-time skill evidence mapping: Comprehensive role skills profiles are automatically created thanks to AI-powered intake meetings between recruiters and hiring managers. 
  • AI-assisted interview questioning technology: The AI-powered Interview Guides automatically generate targeted question paths for specific role skills profiles and each candidate.
  • Consolidated hiring evidence dashboard: The Decision Kit combines summarised skill data from both assessment scores and interview evidence, weighting each source appropriately based on predictive validity for specific skill types. 

According to the company statement, AI in Spotted Zebra enhances human decision-making, ensuring the final call on a candidate’s suitability for a role is objective, data-backed and always in the hands of the hiring team.

Headquartered in the UK, Spotted Zebra was launched in 2020 by Monk and co-founder and chief commercial officer Nick Shaw.

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6 March 2025

Conference warns on lack of ethical recruitment of migrant care workers

This was the message that was heard at an international conference on Wednesday 5 February in Essex, which brought together industry leaders and government bodies to discuss both the benefits and challenges of international recruitment in social care.

Representatives from Essex Police, The Essex Care Association, UK Visas & Immigration (UKVI), the Gangmasters and Labour Abuse Authority (GLAA), Caremark Chelmsford & Uttlesford, Anglian Care and the anti-slavery charity Unseen joined forces to explore solutions that uphold ethical recruitment standards while maintaining the crucial pipeline of international talent, helping to fill vital workforce gaps.

The event was driven by the urgent need to address workforce shortages in social care. When Covid ended, many individuals who had temporarily worked in care while furloughed returned to their original industries, leaving behind a critical staffing gap. At the same time, the sector faced a mass exodus of experienced staff, resulting in a record 165,000 social care vacancies in 2022 – the highest ever recorded by Skills for Care.

In response, the government added care workers to the shortage occupation list in 2022, triggering a surge in international recruitment. While many reputable providers adhered to ethical hiring practices, others saw an opportunity to exploit vulnerable workers, luring them to the UK with false promises of employment and stability – only to abandon them on arrival, leaving them jobless, drowning in debt and, in many cases, sleeping in cars, at bus stations or on the streets. Many of these workers were left at high risk of exploitation and modern slavery.

The conference sent a clear message: international recruitment is vital to social care, but it must be done with integrity. Discussions centred on the need for better enforcement of existing regulations, stronger oversight of recruitment agencies and support mechanisms for workers facing difficulties.

Tanya George, director of the Essex Care Association and managing director of Caremark Chelmsford & Uttlesford, emphasised the importance of ethical hiring practices: “Recruiting from overseas has been invaluable for the care sector, helping to meet rising demand and deliver high-quality support to those who need it. However, we must ensure that every worker who comes to the UK is treated with dignity, has access to genuine employment opportunities, and receives the support they need to build a stable life here.”

“At Caremark Chelmsford, we have made the conscious decision to only sponsor workers already in the UK who have been abandoned by other employers and left struggling to survive. This approach ensures they have real employment, real support, and real prospects.”

Bob Fortt, prevent & protect officer, modern slavery and human trafficking, said: “The conference showcased the importance of partnership and collaboration in stressing the urgent need to protect vulnerable migrant workers from exploitation and ensure businesses follow ethical practices.

“The conference also highlighted the importance of businesses taking steps to protect their migrant workers and the consequences if they fail to do so. It also provided guidance on complying with sponsorship certificate regulations to support migrants working in the UK.”

George concluded: “In my opinion, ethical international recruitment is not just a solution – it’s a necessity. With April’s changes from the UK government – rising NI and minimum wage costs, zero-hour contract restrictions and no increase in local authority funding – the domestic social care workforce will shrink further, piling pressure on providers. 

“NHS wards will become gridlocked as patients cannot be discharged due to a lack of social care support. Worse still, we could see a rise in modern-day slavery and a decline in the quality of care, and vulnerable people will go without the support they desperately need.”

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5 March 2025

NEW TO THE MARKET: 3-7 MARCH 2025

• A new targeted recruitment campaign, Find Your Path, has launched to tackle critical workforce shortages in local authorities. The initiative is focused on attracting young people aged 18 to 27 to essential local government roles, particularly within place services such as highways, waste management, green spaces and public access. Developed in partnership with key industry bodies, including the Department for Transport (DfT) and the Association of Directors of Environment, Economy, Planning & Transport (ADEPT), the campaign directly responds to pressing skills gaps and high vacancy rates across the sector.

The eight-week pilot, created by Eleven Agency, will run in five local authority areas – Barnsley, Hounslow, Oxfordshire, Plymouth and South Gloucestershire, deploying recruitment strategies to showcase career opportunities. A social media push on TikTok, Meta and YouTube, alongside a website featuring live vacancies, aims to engage young talent and shift perceptions of local government careers.

Research by ADEPT’s Future Highways Research Group (FHRG) highlights the urgency of this initiative, revealing that only 11% of local authority staff are under 30, with a significant need for greater diversity and expertise in environmental and technological fields. By addressing these challenges, Find Your Path aims to build a future workforce capable of sustaining vital public services and driving innovation across local government.

• The Association of Professional Staffing Companies (APSCo) has expanded its reach across South-East Asia, with the launch of APSCo in Malaysia. Announced at an event hosted at the British Malaysian Chamber of Commerce (BMCC) in Kuala Lumpur, it included presentations from APSCo trusted partner Rajah & Tann, one of South-East Asia’s law firms, on key regulatory compliance that staffing firms need to be aware of.

Harrison Bridge, a Solihull-based executive recruitment firm specialising in the energy sector, has relocated to Blythe Valley Innovation Centre to support its growth amid rising demand for senior talent. The Innovation Centre’s flexible leasing and growth-friendly environment will enable Harrison Bridge to scale its operations effectively. The firm says it is planning to expand its team to meet the surge in demand.

5 March 2025

SMI Media in partnership with Reed Talent Solutions gets active in the outdoor sector

Led by industry veteran Sean Igoe (pictured), the agency is “ready to redefine talent acquisition for brands in this rapidly growing sector”, according to a company statement.

SMI Media was founded by Igoe in 2020 as a sales consultancy, and this specialism will continue to sit alongside this new recruitment arm of the business. SMI Media in partnership with Reed Talent Solutions offers a tailored, insight-driven approach to hiring, the statement continues, “ensuring that brands, publishers and organisations find candidates who not only have the right skills but also share their passion for the outdoors”.

By partnering with Reed Talent Solutions, a leader in recruitment since Reed’s establishment in 1960, the business benefits from specialist support and an extensive network from day one. With access to a talent pool of 22m candidates and a proven track record of placing over 36,000 professionals in the past two years across various industries, the Reed Talent Solutions team offers expertise and support to the newly-established business.

With more than 25 years’ experience in UK media and publishing, Igoe has built a career working across major publishing houses, including Future Publishing, Dennis Publishing and Ti-Media. His expertise spans major outdoor and active titles such as BikeRadar, Cyclist, Snowboard Magazine and Cycling Weekly.

Igoe’s passion for the outdoors is evident in his personal dedication to cycling and trail running, giving him a better understanding of the industry’s unique hiring needs. This first-hand experience enables him to connect businesses with top talent that truly aligns with their values and vision.

Jamie Westwood, director at Reed Talent Solutions, said: “We are excited to partner with SMI Media to bring a new level of specialisation to recruitment within the outdoor and endurance sports industry.”

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27 February 2025

Training scheme SWAP programme extended to help 100,000 people into work

Coastal towns including Blackpool and Scarborough will benefit in the expansion of the Sector-based Work Academy Programme (SWAPs) to provide 100,000 more places over the next financial year. This surpasses the previous target of 80,000. 

The expansion will mean offering new opportunities in some of the country’s most deprived communities.

SWAPs offer participants in England and Scotland who are receiving certain benefits the opportunity of training towards a job in a particular industry, alongside a work placement and a guaranteed interview to launch a new career. Over 63,000 people joined the SWAPs programme to help them find employment in the last year, the government said.

“This boost for people looking for work through SWAPs is a crucial part of our plan to get Britain working to unlock growth, improve living standards and break down barriers to opportunity as part of our Plan for Change,” the government said.

Recent research finds that, while all demographics benefit from taking part in a SWAP, the impact is greater for more disadvantaged groups, such as older customers and those with restrictive health issues, the government said.

“More people in more areas of the country will be able to access the training they need to unlock the opportunities on their doorsteps,” said employment minister Alison McGovern.

Anyone in receipt of unemployment benefits is eligible to take part in a SWAP via local Jobcentre and any business can work with the Department for Work and Pensions (DWP) to develop one. This enables businesses to recruit from a wider range of candidates and provide the necessary skills training tailored to an open vacancy.

As part of this expansion, McGovern said, a hospitality SWAPs pilot, launched in partnership with UKHospitality, will be rolled out to 26 new areas in need of jobs and opportunity, including 13 coastal towns.

This is aimed at ensuring jobs are filled in sectors with high vacancies, such as the 88,000 roles available in the hospitality industry.

The training has been described as “high quality, entry-level training for both new starters and those looking to get back into work”.

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