• Adway, an automated social recruitment marketing solution from Sweden, has raised  €10m (£8.7m)  Series A round from Octopus Ventures and existing investors. The funding will be used to accelerate and scale Adway’s platform, further develop the product suite and to support continued expansion into international markets.

Its recruitment marketing platform empowers talent and recruitment leaders to attract talent at scale and speed. The funding will be used to accelerate and scale Adway’s platform, further develop the product suite and to support continued expansion into international markets.

“Our clients see an increase in diverse, relevant applications and can build sustainable talent pipelines that enable them to continue to tell their employer brand stories with reach and resonance. This investment means that we can further develop our automated workflows and speed up the development of our suite of products, intelligence and data-led insights” says Adway’s CEO, Adrian McDonald.