Tech specialist THRYVE promotes Ford to MD

THRYVE, an emerging and critical technology recruitment business based in London and operating across the German market, has appointed Sonny Ford to managing director.

Ford joined the company as a trainee recruitment consultant four years ago. 

A company statement said that Ford had generated £1m in revenue during his time at THRYVE. 

Promoted from permanent team director, Ford will now assume responsibility for THRYVE’s leadership and direction, and work alongside founder John Lennon to implement a vision and strategy that will drive the business.

Based in Berlin, Ford was attracted to the German market because of its burgeoning tech scene, despite cutting his teeth in the US, a company statement said. 

While the pandemic saw the recruitment sector suffer its worst period since the economic crash of 2008, Ford also helped THRYVE successfully navigate Covid-19, avoiding redundancies and the UK government’s furlough scheme, whilst doubling the size of the team.

• Comment below on this story. Or let us know what you think by emailing us at [email protected] or tweet us to tell us your thoughts or share this story with a friend.

Are we banking on Melica for The Apprentice?

The BBC’s The Apprentice train rumbles on, and in the latest episode candidates were charged with delivering a banking app for children.

Lighter Side 17 March 2025

NEW TO THE MARKET: 10-14 MARCH 2025

This week’s new launches include: Cisco, Clarkson Owens, Remote, Schneider Electric

New to Market 14 March 2025

Recruitment specialist Novexar launches in tech and AI sectors

Novexar, a specialised recruitment firm dedicated to the emerging tech and AI sectors, has launched.

New to Market 11 March 2025

Lord Sugar bows out as Johnson completes buyout at Hernshead Group

Tom Johnson, co-founder and director of Hernshead Group, has successfully completed a buyout of fellow shareholder and director Lord Sugar.

Contracts 5 March 2025
Top