Fried is a betting, gaming and technology industry expert with over 20 years’ operational and leadership experience. His extensive network of contacts and industry expertise were developed through his career as a senior executive at Betfair and then as founder of Gaming Edge Associates, a boutique strategy consultancy focused on the betting and gaming industry. 

From 2013 to 2021, Fried has held various leadership positions at venture capital and private equity-backed technology companies.

He has worked historically with bet365, Microgaming, 888, PaddyPower, IGT, Gtech, Rank and Crown Resorts among others. 

SRI is a global executive search and talent consulting firm dedicated to converging industries and focused on media, entertainment, sport, esports, betting and gaming, sporting goods, fashion and technology. 

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