Graduate insight key to success of award-winning talent attraction strategy
Colin Cottell
28 March 2019

Involving graduate employees in the design and testing of an employer branding and graduate talent attraction campaign has proved to be a winning formula.
Working in partnership with its client engineering services provider Babcock International Group, the three-year employer branding ‘What Makes You’ campaign created by Blackbridge Communications won The FIRM’s (The Forum for In-House Recruitment Managers) Best Supplier Partnership Award last week. Recruiter sponsored the Best Supplier Partnership award at the...