The advice comes from the directors of Old Street-based talent acquisition firm Haigh Associates, whose video depicting a summer incentive in which six of its top performers benefited from an all-expenses paid trip on a private jet to Ibiza went viral this week.

The video shared by Stevie Buckley, co-founder at job board Honest Work on Twitter on Monday (15 October), has amassed 684,000 views as of this morning.

Since Buckley’s uploading of the video, the video has been met with a backlash on Twitter. Recruiter put some of the comments in our story on Tuesday.

Reflecting on their experience since the video was first posted, directors Jesse Gray and Kane Fallon told Recruiter in a statement this morning that they had expected the video to go viral but within the recruitment industry alone.

They added the original purpose of the video was to encourage prospective employees to understand how hard the agency’s consultants work and the potential rewards on offer to recruits by way of incentives.

And while they have no plans to take the video down, they said one of their lessons learned was to ensure more of the agency’s female employees feature in future videos and brand marketing material.

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