Sell candidates the personal experience, not company history

Recruiters should resist inundating candidates with information about their company and focus on what it’s like for employees working there, delegates at global research and advisory firm Gartner’s ReimagineHR Summit 2018 have been told.

In his presentation yesterday, Dion Love, a principal executive adviser at Gartner, said that those employers who courted candidates by providing them with more and more information about their organisation were turning people off. “They don’t want to hear that the company started in 1873 and has offices in 80 countries. Dial all that back. People don’t want to hear it...

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