Randstad steers its brand on a new course

Randstad is spearheading the refreshing of its brand with a series of events, including the appearance of a 19th century clipper ship.

Human Forward is Randstad’s promise to put people first while recognising the role technology plays in modern recruitment practice. Based on extensive research, the company says the evolution of the Randstad brand represents the optimum combination of ‘tech and touch’ in helping people and organisations to realise their potential. The UK is one of the first countries in which Randstad operates to launch the revised brand. 

Adam Nicoll, marketing director UK and Middle East, says: “September 2017 marks a giant leap forward for our brand and our business. Our rejuvenated website goes live with a vibrant and energising new look and language; and we’re hosting a series of exclusive events to celebrate this transition.” 

Among the events are Randstad’s sponsorship of the next Sunday’s Great North Run, Europe’s biggest half-marathon, and the Great North CityGames. Randstad’s sponsorship will be given an extra boost by the presence of the Stad Amsterdam. Modelled on a 19th century clipper ship, the 66m vessel was built in 2000 to help the unemployed to develop new skills. The tall ship will be docking on the Tyne following a short visit to London (above).

Taking advantage of Randstad’s partnership with Williams Martini Racing, visitors to Newcastle will also be able to see a replica Williams Martini Racing car and take part in a Batak challenge, a test of hand-eye co-ordination and reaction time, for a chance to win Williams Martini Racing merchandise.

Mark Bull, CEO UK and Middle East, says: “Our refreshed identity and unique promise ensures that we’re well and truly on our way to becoming one of the most powerful brands on the planet.”

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