Recruiters have been urged to “spear” fish rather than “net” them in order to identify “ready to hatch” candidates. 

So says Scott McRae, founder of CandidateID, speaking at an event at the London offices of Norman Broadbent last week.

Explaining the difference between spear fishing and net fishing, McRae told an audience that net fishing is recruitment marketing done at its best, where recruiters attract a big catch of candidates but still have to filter through the catch to find the best candidate. What recruiters need to do these days, McRae said, is spear fish to identify “ready to hatch” candidates or those candidates most receptive to a call from a recruiter.

“You want to identify those candidates that are the best fit for your organisation and the ones that are showing the most interest. You’re also best for them – that’s spear fishing.”

McRae also spoke about recruitment software CandidateID, which is still in beta but is set to launch in September. The system uses an algorithm that sits on top of a recruiter’s applicant tracking system or candidate relationship management system, which enables employers to identify candidates most receptive to moving jobs based on a score directly related to their interaction with the system.

The system also enables employers to build talent pipelines and distribute content that resonates and develops relationships with candidates.

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