Turkish bank Denizbank wins by taking on school leavers
5 November 2014
Recruiting school leavers is paying off for Turkey’s Denizbank [Sea Bank] with a highly popular employer brand and low employee churn, the bank’s top human resources leader has told Recruiter.
Thu, 6 Nov 2014 | By DeeDee Doke
Recruiting school leavers is paying off for Turkey’s Denizbank [Sea Bank] with a highly popular employer brand and low employee churn, the bank’s top human resources leader has told Recruiter.
School leavers are creating many of the bank’s career success stories, Yavuz Elkin, executive vice president of human resources and the Deniz Akademi Group, said in an interview at his Istanbul office.
For instance, examples of such career success include the former bank security guard and the former call centre agent who have risen through the ranks to become branch managers, Elkin said.
“We trust them, we train them, we retain them,” he said of the school leavers, or high school graduates, as they are referred to in Turkey.
Their stories are shared on Facebook, Twitter and LinkedIn, and their success inspires others who want to work at Denizbank, which is Turkey’s fifth largest.
“Many talents don’t have the chance to go to university. We’d like to create a chance for them,” Elkin said. “Their engagement is higher than the graduates’.”
Elkin will visit London next week to speak at LinkedIn’s Talent Connect conference.
Recruiting school leavers is paying off for Turkey’s Denizbank [Sea Bank] with a highly popular employer brand and low employee churn, the bank’s top human resources leader has told Recruiter.
School leavers are creating many of the bank’s career success stories, Yavuz Elkin, executive vice president of human resources and the Deniz Akademi Group, said in an interview at his Istanbul office.
For instance, examples of such career success include the former bank security guard and the former call centre agent who have risen through the ranks to become branch managers, Elkin said.
“We trust them, we train them, we retain them,” he said of the school leavers, or high school graduates, as they are referred to in Turkey.
“Many talents don’t have the chance to go to university. We’d like to create a chance for them,” Elkin said. “Their engagement is higher than the graduates’.”
Elkin will visit London next week to speak at LinkedIn’s Talent Connect conference.
- See the December issue of Recruiter for more about recruitment in Turkey.
