Ongoing conflict in the Middle East forces ISIS Recruitment to rebrand
1 October 2014
High profile conflicts in Iraq and Syria have forced UK-based ISIS Recruitment to rebrand and change its name after just 14 months in business.
Wed, 1 Oct 2014 | By Nicola Sullivan
High profile conflicts in Iraq and Syria have forced UK-based ISIS Recruitment to rebrand and change its name after just 14 months in business.
The rec-to-rec recruiter will now be called Adoria Recruitment rather than continue to share its name with the notorious terrorist organisation, the Islamic State of Iraq and Syria (ISIS).
Stephanie Shaw, one of the firm’s directors, told Recruiter that the firm started receiving abusive messages on Facebook from people in the US, and as the conflict in Syria and Iraq worsened even the clients started saying that it might be time to think about a name change.
Shaw told Recruiter: “About three or four months after we started up the business, we noticed ISIS cropping up on obscure news channels.” She added: “As the situation got more and more fraught, it was on everything.”
In a blog post, Shaw explained that ISIS Recruitment was named after the Egyptian goddess Isis, who in mythology was known for saving and protecting her children. Isis also means assets in Greek.
Shaw said: “Now though the name Isis has been tarnished by recent news events, and the fact that we had the name first isn’t really a strong enough argument to stick by it, therefore we need to move away from our much loved brand.”
A press statement sent to Recruiter said the firm was currently working to update its website and email service. It will be releasing its new logo, email address and branding in the coming weeks.
The rec-to-rec recruiter will now be called Adoria Recruitment rather than continue to share its name with the notorious terrorist organisation, the Islamic State of Iraq and Syria (ISIS).
Stephanie Shaw, one of the firm’s directors, told Recruiter that the firm started receiving abusive messages on Facebook from people in the US, and as the conflict in Syria and Iraq worsened even the clients started saying that it might be time to think about a name change.
Shaw told Recruiter: “About three or four months after we started up the business, we noticed ISIS cropping up on obscure news channels.” She added: “As the situation got more and more fraught, it was on everything.”
In a blog post, Shaw explained that ISIS Recruitment was named after the Egyptian goddess Isis, who in mythology was known for saving and protecting her children. Isis also means assets in Greek.
Shaw said: “Now though the name Isis has been tarnished by recent news events, and the fact that we had the name first isn’t really a strong enough argument to stick by it, therefore we need to move away from our much loved brand.”
A press statement sent to Recruiter said the firm was currently working to update its website and email service. It will be releasing its new logo, email address and branding in the coming weeks.
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