Army fires first shot in recruitment campaign
28 October 2014
The Army is targeting its Reserve force (formerly the Territorial Army) in the first phase of its latest intensive recruitment campaign.
Tue, 28 Oct 2014The Army is targeting its Reserve force (formerly the Territorial Army) in the first phase of its latest intensive recruitment campaign.
This will be followed by a second phase in January focusing on what the military calls the integrated army, that includes regulars and reservists.
In an effort to boost recruits into the Reserve, the Army is placing advertisements in The Times, Sunday Times, Daily Telegraph, Sunday Telegraph, Metro and Sun newspapers, starting this month.
There will also be a digital campaign on websites such as Amazon, MTV and Kindle Fire.
The adverts feature five Army Reservists, explaining their roles and relating their experiences within the integrated Army. Stories include where they have served at home and abroad, including Afghanistan, Uganda, Cyprus and the US.
In the second phase of the campaign, from January to March, television, digital and press advertisements will focus on the importance of the Army now that combat operations in Afghanistan have ended.
General Sir Nicholas Carter, chief of the general staff, says that Reserves are essential to the UK’s military capability, and provide essential skills that act as a platform for expansion in the medium term.
“The Army Reserve is also important for securing our position in the nation and linking us to civil society,” he says.
This will be followed by a second phase in January focusing on what the military calls the integrated army, that includes regulars and reservists.
In an effort to boost recruits into the Reserve, the Army is placing advertisements in The Times, Sunday Times, Daily Telegraph, Sunday Telegraph, Metro and Sun newspapers, starting this month.
There will also be a digital campaign on websites such as Amazon, MTV and Kindle Fire.
The adverts feature five Army Reservists, explaining their roles and relating their experiences within the integrated Army. Stories include where they have served at home and abroad, including Afghanistan, Uganda, Cyprus and the US.
In the second phase of the campaign, from January to March, television, digital and press advertisements will focus on the importance of the Army now that combat operations in Afghanistan have ended.
General Sir Nicholas Carter, chief of the general staff, says that Reserves are essential to the UK’s military capability, and provide essential skills that act as a platform for expansion in the medium term.
“The Army Reserve is also important for securing our position in the nation and linking us to civil society,” he says.
