Corporate careers sites not up to the job, recruiters say

Dissatisfaction with their own corporate careers sites is running high among in-house recruiters, with most reporting their sites as just poor to average on visibility, ease of application, appearance and accessibility.
Thu, 15 May 2014 | By DeeDee Doke Dissatisfaction with their own corporate careers sites is running high among in-house recruiters, with most reporting their sites as just poor to average on visibility, ease of application, appearance and accessibility.

The results emerged from The Forum for In-house Recruitment Managers’ (The FIRM) Annual Membership Survey 2014-15, released exclusively to Recruiter. The survey drew 223 in-house recruiter participants.

The survey report said, “In 2013, 92% of respondents had corporate careers sites, down from 95% in 2012.  It is unusual to note, however, that there is a substantial decrease in the number of recruiters who consider their careers sites as above-average/excellent, from 38% in 2012 to 23% in 2013.”

In contrast, the report noted, the percentage of respondents who considered their careers site to be below average or poor rose from 26% to 44% in the latest survey.

Another area of questioning that could be cause for concern, given the growth in mobile users who look for jobs with their phone had to do with making careers sites mobile friendly.  

The survey report said, “Alarmingly, only 36% of respondents’ websites are mobile-friendly and 27% mobile optimised, although 43% are currently considering optimising their sites for mobile devices.”

Read more about The FIRM survey in the May issue of Recruiter, out next week.

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