FROM APRIL 2014's RECRUITER MAGAZINE

The junior hiring platform Seed.jobs is branching out into content management aimed at inbound recruitment strategies. 

Ben Slater, sales and marketing director, who originally began as a candidate on the platform, told Recruiter that it is using the platform to help clients build optimised recruitment landing pages and campaigns, enabling companies to project their employer brand. 

For some clients it has been working on white label versions of these pages, which are being used to replace static career pages and allow companies to test and optimise websites for specific roles. 

“The analytics on these pages enable firms to understand candidate behaviour,” explained Slater. “We are showing potential candidates what it’s really like to work at a company, with videos and quotes from people in each team describing what they find most rewarding about their role and what it’s like to work there.”

Seed.jobs was launched last year by joint chief executives Abakar Saidov and Murad Saidov, and chief technology officer Michael Paterson, who worked for top-tier investment banks. The aim was to take a different approach to graduate and junior hiring. 

“We started Seed.jobs around the idea of helping companies attract young people, the so-called ‘lost generation’,” said Slater. “Most of the jobs people ultimately find are with the kind of companies that we hear of as brands but we wouldn’t necessarily make that next step and think of them as great places to work. Typically, fast-growing, disruptive businesses don’t have the resources to attract the kind of bright talent needed to grow. We’ve found that the most effective way for this kind of company to hire is to project their employer brand to the right candidates by applying principles from their inbound marketing strategy to the hiring process.”  

Seed.jobs clients include the music streaming service Spotify. The platform allows candidates to build a profile based on core strengths and skills, and then helps to put individuals in touch with suitable potential employers. In a recent recruitment campaign, another client converted 3,000 visits into 800 applications and 50 hires within eight days. 

The move to content management will run alongside further development of the Seed.jobs platform. It is also working on a top 100 league table of coolest companies to work for. 

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