WPP’s Data Alliance partners with Datasift
5 February 2014
Data Alliance, a data company of global advertising and employer brand firm WPP, has joined in a global data partnership with DataSift, enabling WPP companies to access data from the world’s leading social networks through DataSift’s platform.
Wed, 5 Feb 2014Data Alliance, a data company of global advertising and employer brand firm WPP, has joined in a global data partnership with DataSift, enabling WPP companies to access data from the world’s leading social networks through DataSift’s platform.
This partnership allows all WPP companies to have access to social data from more than 20 digital platforms, including Twitter, Tumblr and Facebook.
The social data can be connected with a variety of WPP data assets including TV viewership, research panels, consumer data from around the globe for insights, audience building and brand tracking.
This partnership allows all WPP companies to have access to social data from more than 20 digital platforms, including Twitter, Tumblr and Facebook.
The social data can be connected with a variety of WPP data assets including TV viewership, research panels, consumer data from around the globe for insights, audience building and brand tracking.
