Better use of big data can boost job applications by 50%
31 January 2014
Better use of big data has the potential to lead to a 50% increase in conversion rates for job applications, which in turn could lead to a 300% increase in terms of applications.
Fri, 31 Jan 2014 | By Matt Bodimeade
Better use of big data has the potential to lead to a 50% increase in conversion rates for job applications, which in turn could lead to a 300% increase in terms of applications.
Speaking at the annual Year Ahead 2014 online recruitment conference, attended by Recruiter, Enhance Media director and owner Giles Guest believes many companies should be able to improve their recruitment results, without having to increase their spend.
The conference heard that 51% of recruiters believe they have ineffective recruitment data, while 25% are incorrectly interpreting this data, and a further 25% are not using the data effectively.
Traffic volumes, misinterpreting engagement and not starting with a question are all reasons leading to a company not getting the best results from their data.
In internet marketing, conversion optimisation or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor, with the aim of increasing the percentage of visitors that convert into customers, or in the case of recruitment, candidates.
In terms of increasing conversion rates, Guest believes there are “enormous ways to achieve this”.
“Recruiters should remove certain links as even the smallest, such as the desktop toolbar, could be a distraction to a candidate. Having too many choices can lead to the wrong choice, or making no choice at all,” he added.
Speaking at the annual Year Ahead 2014 online recruitment conference, attended by Recruiter, Enhance Media director and owner Giles Guest believes many companies should be able to improve their recruitment results, without having to increase their spend.
The conference heard that 51% of recruiters believe they have ineffective recruitment data, while 25% are incorrectly interpreting this data, and a further 25% are not using the data effectively.
Traffic volumes, misinterpreting engagement and not starting with a question are all reasons leading to a company not getting the best results from their data.
In internet marketing, conversion optimisation or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor, with the aim of increasing the percentage of visitors that convert into customers, or in the case of recruitment, candidates.
In terms of increasing conversion rates, Guest believes there are “enormous ways to achieve this”.
“Recruiters should remove certain links as even the smallest, such as the desktop toolbar, could be a distraction to a candidate. Having too many choices can lead to the wrong choice, or making no choice at all,” he added.
