Call for corporates to up mobile recruitment efforts
11 December 2013
Less than 10% of company career sites in the UK and US are currently equipped for jobseekers to apply for jobs on their mobile - and little movement is occurring to boost that percentage, according to UK mobile evangelist Dave Martin.
Thu, 12 Dec 2013Less than 10% of company career sites in the UK and US are currently equipped for jobseekers to apply for jobs on their mobile - and little movement is occurring to boost that percentage, according to UK mobile evangelist Dave Martin.
Martin is chief technology officer and co-founder of mobile recruitment technology company Three Sparks. He says that an increasing percentage of companies is slowly but steadily optimising their sites for best visibility on smartphones and tablets.
But unlike retail and ecommerce businesses, which are catching on to converting smartphone and tablet visitors into taking action, recruiting organisations are failing to support their own reason for being – recruitment – on mobile devices. This failure means that potential job applicants must wait until they are at a desktop system to apply – if they apply. “That journey is really broken,” Martin tells recruiter.co.uk
Even if delays “and a huge pain level” occur while a candidate applies via mobile for a job, Martin comments, twice as many jobseekers will apply for a job through a mobile system than through a desktop system, when it is posted on both.
Speed of page loading is also important, Martin says. Research by online retailer Amazon has shown that for every second it takes for a page to load, 7% of customers are lost. “And they make it ridiculously easy to buy,” Martin note. “How much does recruitment lose,” he asked, by not having sites appropriately optimized for applying for jobs via mobile quickly and easily.
Martin spoke last week at the JobG8 job board summit in London, and subsequently to recruiter.co.uk about his talk.
Martin is chief technology officer and co-founder of mobile recruitment technology company Three Sparks. He says that an increasing percentage of companies is slowly but steadily optimising their sites for best visibility on smartphones and tablets.
But unlike retail and ecommerce businesses, which are catching on to converting smartphone and tablet visitors into taking action, recruiting organisations are failing to support their own reason for being – recruitment – on mobile devices. This failure means that potential job applicants must wait until they are at a desktop system to apply – if they apply. “That journey is really broken,” Martin tells recruiter.co.uk
Even if delays “and a huge pain level” occur while a candidate applies via mobile for a job, Martin comments, twice as many jobseekers will apply for a job through a mobile system than through a desktop system, when it is posted on both.
Speed of page loading is also important, Martin says. Research by online retailer Amazon has shown that for every second it takes for a page to load, 7% of customers are lost. “And they make it ridiculously easy to buy,” Martin note. “How much does recruitment lose,” he asked, by not having sites appropriately optimized for applying for jobs via mobile quickly and easily.
Martin spoke last week at the JobG8 job board summit in London, and subsequently to recruiter.co.uk about his talk.
- See the new issue of Recruiter, out this week, for some of the hottest tech start-ups hoping to change the face of recruitment with their innovations.
