A fixed-fee, pay-per-click, job marketing platform is being rolled out in the UK by US-based developer Seven Acorns.

While pay-per-click has long been used to market products in several sectors, Seven Acorns owner Joe Boll believes the firm is the first to use it specifically for the recruitment sector on a flat-fee basis. Clients agree the cost in advance, including the click fee.

Boll told Recruiter that prices start at £149 for a basic campaign of say, one job going out to a small catchment area, so the cost of clicks would be fairly low and absorbed into the fee. “If, however, it was a nationwide energy company needing sales staff all over the UK, the cost would be higher,” he said. 

Seven Acorns has been offering a fixed-fee job board in the UK for around two years, but the new product allows companies to advertise jobs across the internet search engines. Vacancies are targeted by industry and geographical area. All CVs are vetted, and the client is provided with a daily shortlist. Software behind the site tracks the CVs from each advertisement listed, said Boll.