Staffline to Select franchise growth with no ‘house branches’
26 February 2013
The absence of ‘house branches’ will be key to developing the franchise network of white-collar recruiter Select Appointments, the firm’s owner tells Recruiter.
Tue, 26 Feb 2013The absence of ‘house branches’ will be key to developing the franchise network of white-collar recruiter Select Appointments, the firm’s owner tells Recruiter.
Andy Hogarth (right), the chief executive officer of Staffline, which acquired Select last October, says he wants to more than treble the size of the brand from its 30 present branches to 100. “The way we’re going to grow it is by franchising it,” he says, “so every location is going to be owned by an independent business person.”
Select will not have any house branches, operated by the central brand. “This is where people have gone wrong” in franchised recruitment networks previously, Hogarth says, as people working for those branches can sometimes offer a lower pricing structure and undercut their franchised peers.
Hogarth says Select, which currently has 30 branches run by a total of 14 franchise partners, will be primarily looking to expand in the UK’s larger towns and cities, including London.
Andy Hogarth (right), the chief executive officer of Staffline, which acquired Select last October, says he wants to more than treble the size of the brand from its 30 present branches to 100. “The way we’re going to grow it is by franchising it,” he says, “so every location is going to be owned by an independent business person.”
Select will not have any house branches, operated by the central brand. “This is where people have gone wrong” in franchised recruitment networks previously, Hogarth says, as people working for those branches can sometimes offer a lower pricing structure and undercut their franchised peers.
Hogarth says Select, which currently has 30 branches run by a total of 14 franchise partners, will be primarily looking to expand in the UK’s larger towns and cities, including London.
