‘Unfair’ to call big job boards generalists
18 February 2013
It is “dismissive” to call market-leading job boards generalist, David Henry, vice president for marketing at job site Monster.co.uk, tells Recruiter.
Mon, 18 Feb 2013
It is “dismissive” to call market-leading job boards generalist, David Henry, vice president for marketing at job site Monster.co.uk, tells Recruiter.
Recruiter spoke to Henry at last week’s launch of Monster's first TV advertising campaign since 2008.
Asked whether the board was targeting any particular industries or specialisms as part of the ads push, given that Monster was in Recruiter’s words a “generalist” job site, Henry said: “I don’t really like the term generalist job board; I think it’s unfair to call big job boards generalists, because it’s a bit of a dismissive term.
“If you take our semantic engine, for example, it understands in excess of 100,000 different concepts, a concept being a job title or a skill. I very much doubt you’ll find an engineering vertical [job site] or an IT vertical [job site] that understands the amount of concepts that our semantic engines does, so it actually allows us to be very specialist.”
Compared to a niche job board, he added: “We’ve got more jobs than any of those verticals so to call us a generalist is a little tough.”
It is “dismissive” to call market-leading job boards generalist, David Henry, vice president for marketing at job site Monster.co.uk, tells Recruiter.
Recruiter spoke to Henry at last week’s launch of Monster's first TV advertising campaign since 2008.
Asked whether the board was targeting any particular industries or specialisms as part of the ads push, given that Monster was in Recruiter’s words a “generalist” job site, Henry said: “I don’t really like the term generalist job board; I think it’s unfair to call big job boards generalists, because it’s a bit of a dismissive term.
“If you take our semantic engine, for example, it understands in excess of 100,000 different concepts, a concept being a job title or a skill. I very much doubt you’ll find an engineering vertical [job site] or an IT vertical [job site] that understands the amount of concepts that our semantic engines does, so it actually allows us to be very specialist.”
Compared to a niche job board, he added: “We’ve got more jobs than any of those verticals so to call us a generalist is a little tough.”
