Job board totaljobs.com is launching a major new ad campaign targeting jobseekers over the Christmas period.

This will be the job site’s first nationwide out-of-home campaign, with primarily digital billboards (as well as some printed billboards) to be placed on public transport and on the roadside.

The campaign should see over 54m views, according to media buyer Zenith Optimedia, hitting more than 60% of rail and tube users at least four times.

The ad series was created by agency VCCP.