L’Oréal is to create 211 new jobs in Florence, Kentucky as part of a $42m (£26m) expansion. 

Eric Wolff, manager of the L'Oréal plant at Florence, said that the expansion would enable the company to meet increased consumer demand for hair care brands being produced in Kentucky.

According to Manufacturing.net, L'Oréal has about 220 employees at the Florence plant and another 60 at its distribution centre in Walton, Kentucky. 

The company plans to start hiring new plant workers in the first quarter of 2013 and will continue adding to its workforce into 2014, Daniel Lowry, a spokesman for the Kentucky Cabinet for Economic Development, said.