US remains world’s largest search market
The US is still the largest search market in the world, according to comScore.
The US is still the largest search market in the world, according to comScore.
The research shows that the US represented the largest individual search market in the world with 22.7bn searches, equivalent to 17% of searches conducted globally.
China was ranked second with 13.3bn searches, followed by Japan with 9.2bn and the UK with 6.2bn. Russia recorded the biggest increase in 2009, growing 92% to 3.3bn, followed by France (up 61% to 5.4bn) and Brazil (up 53% to 3.8bn).
The total worldwide search market had more than 131bn searches conducted by people age 15 or older from home and work locations in December 2009, a 46% rise on last year.
Top 10 countries by number of searches conducted*
December 2009 vs. December 2008
| Dec-2008 | Dec-2009 | % Change | |
| Worldwide | 89,708 | 131,354 | 46% |
| US | 18,688 | 22,741 | 22% |
| China | 11,778 | 13,278 | 13% |
| Japan | 6,213 | 9,170 | 48% |
| UK | 4,623 | 6,245 | 35% |
| Germany | 4,079 | 5,609 | 38% |
| France | 3,362 | 5,425 | 61% |
| South Korea | 2,796 | 4,039 | 44% |
| Brazil | 2,454 | 3,763 | 53% |
| Canada | 2,900 | 3,710 | 28% |
| Russian Federation | 1,735 | 3,333 | 92% |
(*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.)
Source: comScore qSearch
