The Scottish technology industry is suffering from a lack of sales and marketing skills, according to a new survey.

The Scottish Technology Industry Survey 2008 shows that 81% of respondents have found access to suitably qualified staff either difficult or very difficult, and that ‘good sales ability’ is the most sought after business skills.

Wendy McDougall, managing director at IT recruiter 9-20 recruitment, said:“Although there has been an air of caution surrounding companies and their salesprojections for the year, one thing that has been particularly apparent is the increased attention we are seeing to companies sales strategy for the future.”
 
“With these companies investing for pipeline we have seen a particular increase in demand for business development skills and in terms of
marketing with the well publicised increase in attention to web 2.0 there has been a significant hike in the demand for e-marketing and digital marketing skills of late.”