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Teacher recruitment

12 September 2012
Teacher recruitment advert banned for being misleading
A television advert claiming that teachers could earn £34,000 per year has been banned by the advertising watchdog.

The Advertising Standards Authority (ASA) called the Training and Development Agency for Schools (TDA) advert "misleading" as it suggested that £34,000 was the salary for a newly qualified teacher (NQT).

The advert showed a teacher with a "very youthful appearance" while a voiceover claimed: "You could earn 34 grand a year".

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